项目以「游园探川」为主题，融合川西非遗文化与现代茶饮商业模式，突破茶饮空间的边界，让游客全程沉浸于循序渐进的、关于川蜀茶文化的“风味叙事”之中。通过空间体验、文化转译与双业态创新，让茶百道的品牌调性、年轻文化与城市文旅场景自然融合，形成区别于其他新茶饮品牌的「文化型旗舰店模型」。

The project is themed "Exploring Sichuan through Garden Tour", integrating the intangible cultural heritage of western Sichuan with modern tea beverage business models, breaking through the boundaries of tea beverage space, and immersing tourists in a gradual "flavor narrative" about Sichuan and Sichuan tea culture. Through spatial experience, cultural translation, and dual format innovation, the brand tone, youthful culture, and urban cultural and tourism scenes of Tea Panda are naturally integrated, forming a "cultural flagship store model" that is different from other new tea beverage brands.