XIANG飨 · 直火演绎 味境回响
XIANG · Direct fire interpretation of taste environment echoes
2025
捕捉“飨”的品牌内核,将抽象概念转化为可触摸的空间体验:炭系列视觉符号深化品牌理念植入食客的认知中;流畅的人流动线、舒适的座位间距,让食客获得不乏隐私感的社交愉悦;原始材质与现代工艺的对比,引发食客的本味思考;从本能层到行为层到反思层,层层递进与直火料理本身风味合奏成空间四重奏。
Capture the brand core of "feast" and transform abstract concepts into touchable spatial experiences: the visual symbols of the charcoal series deepen the brand concept and implant it into diners' cognition; Smooth pedestrian flow and comfortable seat spacing provide diners with a sense of privacy and social pleasure; The comparison between raw materials and modern craftsmanship triggers diners' authentic taste thinking; From the instinctual layer to the behavioral layer to the reflective layer, the progression and integration of the flavors of direct fire cuisine create a spatial quartet.