UNI DESIGN STUDIO
gm观沙里烘焙工坊·多业态烘焙工坊
grasse matinee·Multi industry baking workshop
2025
自然感+松弛感是空间的体验感受,我们希望消费者在这一状态下,去体验gm充满创意的bread & brunch,由此带来即时的产品体验情绪!针对品牌服务的消费人群及产品定位,我们充分利用了原有场地的优势,通过精致与粗犷的材料对比,呈现出张弛有度的空间感受,重塑空间感知。同时依据不同的产品属性,以场景化的布局形成整体的叙述脉络,极大地丰富了消费者的感官体验,由原始、具象、温度的设计表达回应于品牌的核心定义。
The combination of naturalness and relaxation is the experiential feeling of space. We hope that consumers can experience GM's creative bread&brunch in this state, which brings instant product experience emotions! We have fully utilized the advantages of the original venue to cater to the consumer group and product positioning of our brand services. By comparing exquisite and rough materials, we present a sense of tension and relaxation in the space, reshaping the spatial perception. At the same time, based on different product attributes, a scenario based layout is formed to form an overall narrative thread, greatly enriching consumers' sensory experience, and responding to the core definition of the brand through primitive, concrete, and warm design expressions.