UNI DESIGN STUDIO
一栗nutco·流动的云朵
nutco·Flowing clouds
2024
我们希望针对品牌对应的消费客群及产品属性,空间感受应该回归到以食物为媒介,向消费者传达品牌对于美味与健康的追求与坚守,从而创造更具生活感和更具自然感的购物体验。空间整体采用暖黄色的基底色,品牌色大地绿为点缀,以及品牌信息的轻量化呈现表达,创造干净轻量的松弛感。陈列道具以呈现食物产品为基础,丰富的陈列系统搭配和材料感受,让消费者更直接地感受自然的本味,创造温度品质的手作感。空间中真实绿植与不规则的云朵形体,为品牌创造了健康的自然感。流动云朵的植入,充满美好的想象,创造了自由好逛的自在感。
We hope that the spatial experience should return to using food as a medium to convey the brand's pursuit and commitment to deliciousness and health to consumers, based on the corresponding consumer groups and product attributes of the brand, in order to create a shopping experience that is more lifelike and natural. The overall space adopts a warm yellow base color, with the brand color earth green as embellishment, and the lightweight presentation of brand information to create a clean and lightweight sense of relaxation. The display props are based on presenting food products, with a rich display system and material experience, allowing consumers to directly feel the natural flavor and create a handmade feeling of temperature quality. The real green plants and irregular cloud shapes in the space create a healthy and natural feeling for the brand. The implantation of flowing clouds, filled with beautiful imagination, creates a sense of freedom and ease for strolling.