喜茶·墨韵金香
HEYTEA·Ink-Golden Aroma
2024
作为喜茶在美国的首家主题店面,我们希望将现代东方文化融入并呈现于曼哈顿。墨韵与金香交相辉映,尽显中国传统文化的深邃底蕴。闲亭饮茶是东方文化中亭院的现代化表达,植入空间后借此体现中国茶文化的多维体验。空间中木刻的曼哈顿城市地图肌理,以在地的视角传达东方灵感之茶的精神内涵,建立起更强的品牌文化与价值认同感。
As the first HEYTEA themed store in the United States, we aim to integrate and present modern Eastern culture in the heart of Manhattan. The artistic rhythm of ink and the golden aroma of tea intertwine to showcase the profound depth of traditional Chinese culture. The concept of sipping tea in a serene pavilion is reimagined through a modern lens and embedded into our space creating a multi-dimensional tea experience. Within this space, the textured grain of a wood-carved Manhattan city map offers a local perspective to convey the spirit of our Eastern-inspired teas fostering a stronger connection and identity with our brand culture and values.