喜茶·茶坊「渊石茶砚」
HEYTEA·Abyssal Stone Tea Inkstone
2024
在场地条件有限的前提下,我们目的是通过设计策略让空间视觉张力最大化,提升品牌终端势能。我们通过将空间装置化设计的策略思路,结合喜茶茶坊宋式美学文化的品牌底蕴,打破空间界限,帮助品牌更容易被识别和被传播。
Given the limited site conditions, our goal is to maximize the visual tension of the space and enhance the brand's terminal potential through design strategies. We use the strategy of spatial installation design, combined with the brand heritage of HEYTEA House's Song style aesthetic culture, to break down spatial boundaries and help the brand be more easily recognized and disseminated.