喜茶·茶坊BLACK「黑金墨竹」
HEYTEA·Black Gold And Inky Bamboo
2024
「喜茶,茶坊」灵感来源于茶文化盛行的宋朝,有因宋人甚喜斗茶,其时宋人以「黑」为贵,盛行「黑」色东方美学,根据斗茶者的技艺,茶沫挂釉时久久不散者胜之反之者败、决胜关键便是茶盏。更显高級奢华,「黑」之美便因茶而胜。而「黑釉盏」以其黑底来能突出白色的茶沫。以宋代象征高贵的黑色为空间基调,墨竹为视觉内容,通过产品、品牌内容与空间视觉展现等多维纬度的打造,形成更专注精品茶体验的「黑金店型」,回归宋代高雅文化同时拔高喜茶·茶坊的品牌调性及高级感,亦是东方「黑金」之美在商业空间中的诠释与表达。
HEYTEA, Tea House "was inspired by the tea culture of the Song Dynasty, where tea fighting was popular. At that time, the Song people valued" black "and the Eastern aesthetic of" black "color was prevalent. According to the skills of tea fighters, the tea cup was the key to victory if the tea foam remained on the glaze for a long time, while the other was the loser. More luxurious and sophisticated, the beauty of 'black' surpasses tea. The 'black glazed cup' highlights the white tea foam with its black background. Taking black, a symbol of nobility in the Song Dynasty, as the spatial tone and ink bamboo as the visual content, through the creation of multi-dimensional dimensions such as product, brand content, and spatial visual display, a "black gold shop type" that focuses more on the experience of high-quality tea is formed. Returning to the high culture of the Song Dynasty while elevating the brand tone and sense of luxury of Heytea and Tea House, it is also an interpretation and expression of the beauty of Eastern "black gold" in commercial spaces.