UNI DESIGN STUDIO
茶话弄·华南旗舰店「日晷」
Cha Hua Nong · South China Flagship Store "Sundial"
2024
茶话弄作为西安本土茶饮品牌,品牌始终以“长安文化”为核心。2023年底,品牌全线进拓华南区域市场,其全新旗舰形象店落达于深圳,在这座充满创新与活力的城市,不断革新的品牌意识、审美、表达,是内容的投射与底色。故而品牌基因与在地文化的融合,成为设计的注脚。UND对其旗舰店、概念店、标准形象店全线形象进行创新研发设计,深挖长安文化属性,探寻中式茶饮的全新表达。从文化输出到消费场景的构建,在不断的演变、创造、交互的呈现中,形成强关联的空间记忆,打造极具东方特色的新中式茶饮品牌,助力‘长安鲜茶’走向世界。
Cha hua nong, as a local tea beverage brand in Xi'an, has always been centered around "Chang'an culture". By the end of 2023, the brand will fully expand into the South China regional market, with its new flagship image store located in Shenzhen. In this city full of innovation and vitality, constantly innovating brand awareness, aesthetics, and expression are the projection and foundation of content. Therefore, the integration of brand genes and local culture has become a footnote to design. Undertaking innovative research and development design for its flagship store, concept store, and standard image store, delving into the cultural attributes of Chang'an and exploring new expressions of Chinese tea drinks. From cultural output to the construction of consumer scenarios, through continuous evolution, creation, and interactive presentation, a strong spatial memory is formed, creating a new Chinese tea beverage brand with distinctive Eastern characteristics, and helping 'Chang'an Fresh Tea' to go global.