Hicheer·平行引入
Hicheer·Parallel introduction
2024
⽆ 惧 ⽆ 畏 , 向 ⾃ 由 的 ⼈ ⽣ 迈 进 。HICHEER 内 ⾐ 品牌,打破传统概念,以美随处绽放为内核,诠释⼥性之美。UND设计为其全新概念店展开设计实践,以⽆拘的⾃由演绎空间形态,张⼒⽆限,⾃在轻盈,由新锐的美学态度呼应品牌之⽴意。⾃由⽆形,摆脱刻板的⽇常与束缚,构筑崭新感知。场域由曲线轮廓围合,向内聚拢,以开放之形态,不分主次、不分⼊⼝,平⾏引⼊。物性的表象引导,从⽬的性的抵达转化为随机性的向往,减弱观者内敛⼼理。
Without fear or fear, step forward to the free man. HICHEER underwear brand breaks the traditional concept, takes beauty everywhere as the core, and interprets the beauty of women. UND Design started the design practice for its new concept store, with free interpretation of space form, infinite tension, free and light, with a new aesthetic attitude to echo the brand's intention.Freedom is invisible, get rid of the rigid routine and bondage, and build a new perception. The field is enclosed by the contour of the curve, converges inward, and introduces in parallel in an open form, regardless of the primary and secondary, regardless of the entrance. The representation guidance of material nature transforms from the arrival of purpose to the random yearning, weakening the viewer's introverted psychology.