UNI DESIGN STUDIO
榕意·日常而行
EASE·Go about one's day
2023
榕意品牌经过不断沉淀,升级为全新的品牌形象,通过叙事的方式表达超级符号,再次开启了创意米其林川菜与这座城市之间的新对话。UND设计在满足延续品牌调性的同时,想创造一个简单而统一的外观,通过从东方美学中汲取隐喻,表达了秩序与自然的空间哲学。旨在通过结合自然元素与场地的工业结构,为空间注入旺盛的生命力,营造轻松自由而丰富的空间氛围,将其打造成“榕”纳生灵的港湾与庇护之地。
After continuous precipitation, EASE brand has been upgraded to a new brand image, expressing super symbols through narrative methods, once again opening a new dialogue between creative Michelin Sichuan cuisine and the city. UND design aims to create a simple and unified appearance while satisfying the continuation of the tonality of the brand. It expresses the spatial philosophy of order and nature by drawing metaphors from Eastern aesthetics. Through the combination of natural elements and the industrial structure of the site, it aims to inject strong vitality into the space, create a relaxed, free and rich space atmosphere, and build it into a harbor and shelter for "Banyan" to contain life.