FION & 迪士尼IP 快闪
FION & Disney IP flash mob
2023
项目是以迪士尼“唐老鸭IP”为主题的快闪店,本质还是零售类快闪店,IP的展示主要是以互动+视觉吸引的方式出现。UND通过品牌维度及IP维度的思考,在避免过于概念化、抽象化的前提下,需要兼顾时尚美观度,让消费者能「被吸引、愿停留、有消费欲、愿意打卡」。在着重打造IP故事线,让消费者能感受到IP主题氛围输出的同时,更需要兼容品牌元素的输出,体验到FION品牌力及产品价值感。
The project is a pop-up store themed by Disney's "Donald Duck IP", the essence is still a retail pop-up store, and the IP display is mainly in an interactive and visually attractive way. Through the thinking of the brand dimension and IP dimension, UND needs to take into account the fashion and aesthetics under the premise of avoiding too conceptualization and abstraction, so that consumers can be "attracted, willing to stay, have the desire to consume, and are willing to punch". While focusing on creating IP story lines, so that consumers can feel the output of IP theme atmosphere, it is more necessary to output compatible brand elements and experience the sense of FION brand power and product value.