本次品牌店面形象升级，针对新一代年轻消费群体，以触动自我为核心，为HICHEER打造一个优雅隽永的女性衣橱空间——随性亦赋有棱角。对身体的哲思贯穿在创作与表达之中，设计师希望在场的观者与穿着者专注于自身感受时，更加从容地完成自我探索与表达。

In this upgrade of the brand store image, HICHEER is targeting a new generation of young consumers with a focus on touching the self. The core objective is to create an elegant and timeless women's closet space that is both spontaneous and endowed with angles. The designer hopes that viewers and wearers alike will feel more comfortable exploring and expressing themselves when they focus on their own feelings.