UNI DESIGN STUDIO
网易严选·无声之美
Lifease·Silent beauty
2021/178㎡/杭州
杭州作为新一线城市,经济发展迅猛, 消费水平增高,人们对生活品质要求越来越高,追求美好家的 想法越来越强烈,而网易严选“严选好物, 用心生活”的slogan与杭州消费者的观念不谋而合,本案抓住品质生活的核心结合中 国建筑的东方韵味采 用现代简约的手法,打造“国民生活家”主题,传达网易严选对 “家的美好向往”的理念。
Hangzhou, as a new first-tier city, enjoys rapid economic development and higher consumption level. People have higher and higher requirements for the quality of life, and the idea of pursuing a better home is becoming stronger and stronger. NetEase's slogan of "Strictly choose good things, attentively Live" coincides with the concept of Hangzhou consumers. This case captures the core of quality life combined with the Oriental charm of Chinese architecture and adopts modern simple techniques to create the theme of "national life home" and convey the concept of "beautiful yearning for home" of NetEase Yanxuan.