UNI DESIGN STUDIO
喜茶·陪伴者
HEYTE·Companion
2021/285㎡/深圳
喜茶宠物友好主题店,源自“它经济”的崛起,设计师试图在此商业空间中植入一定的人文关怀与社会关怀。项目选址于深圳罗湖喜荟城,作为一座年轻的移民城市,在陌生化社会里,人们更加渴望获得情感上的慰藉。作为一个试验平台,宠物友好店,以“萌宠”为沟通媒介,在线下构建一个“社交空间”,增加品牌和消费者之间的粘性,增进人与宠物之间的情感链接,帮助空巢群体形成新的社会关系。在此项目的实践上,比起功能美学意义上的设计,设计师更关注的是其人文与社会关怀的延伸。
Heytea's pet friendly theme store originates from the rise of "Its Economy", and the designer tries to implant certain humanistic care and social care in this commercial space. The project is located in Xihui City, Luohu District, Shenzhen. As a young immigrant city, people are more eager to get emotional comfort in the defamiliarization society.As an experimental platform, pet-friendly store, uses "cute pets" as a communication medium to build a "social space" offline, which will increase the stickiness between brands and consumers, enhance the emotional link between people and pets, and help empty nest group form new social relations. In the practice of this project, the designer pays more attention to the extension of humanistic and social care than the design in the sense of functional aesthetics.