UNI DESIGN STUDIO
喜茶·古刹光华
HEYTEA·Brilliance of Ancient Temple
2021/140㎡/上海
论上海百年的发展特色,“融合”二字是其最明显的特征,在思考城市在地文化和品牌的关联中,以传统的延续和当代的探索实践为创作的命题。喜茶上海久光广场店设计坐标,一条指向自然天光,一条指向地域特色。构造一个反映本土文化的同时既能传达品牌创新性及与场地和自然产生对话的平衡融合,创造出富有情感与体验的空间。
On the development characteristics of Shanghai in the past century, the word "integration" is its most obvious feature. In thinking about the relationship between local culture and brand, the continuation of tradition and contemporary exploration and practice are the creative propositions. The design coordinates of HEYTEA Store at Shanghai Jiuguang Plaza point to natural skylight and regional characteristics. A balanced integration that reflects local culture and can convey brand innovation and dialogue with venue and nature was constructed, which creates a space full of emotion and experience.